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Karen Korellis Reuther


Karen ReutherAs Creative Advisor and Brand Psychologist, Karen is confident and comfortable in situations where strategy, direction, and decision making is needed, as well as where creative, blue-sky and open-ended thinking is required. A master connector, translator, and editor – ensuring that insights translate to real design and business solutions, that envision, shape and launch products, communications and services. Connecting diverse insights to meaningful actions that are authentic and relevant to brands. She leverages the balance of instinct and rigor with a results-oriented approach and is able to lead a variety of situations, people and events simultaneously. Combines creative visioning and strategic problem solving to lead projects, teams, and approaches. Clients include PUMA, The North Face, Timberland, VANS, TJX, Pantone, IDEO, Essential Design, and Xebec Venture Partners.

Karen is member of the Berklee Institute for Creative Entrepreneurship advisory group and was a judge at the 2017 iF DESIGN AWARD.

She has a Bachelors in Industrial Design from Purdue University, West Lafayette, IN and a Masters in Business from Lesley University, Cambridge, MA. She was recently named Old Master at Purdue University.

Dieter Reuther


Dieter ReutherWith a passion for people, process, and technology, Dieter helps organizations bring out the best in teams and individuals. He helps teams communicate better and break down barriers based on demographic, profession or culture. He taps into creative energies, modes of thought, and ways of seeing that many adults have forgotten they even possess to unleash innovative and creative solutions for complex problems while having fun at the same time.

Approaches and tools include LEGO Serious Play, Design Sprint, and Design Thinking.

Previously Dieter launched and ran his own design firm in Germany and, as a design operations and technology leader, helped the innovation and design consultancy Ziba Design become a global leader.

He holds a Masters in Mechanical Engineering from Technical University, Munich, Germany, and a Masters in Business Administration from George Fox University, Portland, OR.


Based on project needs we cast a team with specific capabilities and experiences. This way we stay flexible and can provide the right team for the right project. This is a fundamental approach of Cast Collective.

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